In November, West Virginia welcomed the introduction of Fanatics’ online casino, marking the brand’s entry into the online casino space. This followed Fanatics’ acquisition of PointsBet’s US assets last year. PointsBet users received guidance on transitioning to Fanatics’ platform. Now, according to Play Pennsylvania, Fanatics is set to expand its online presence with an upcoming launch in Pennsylvania. Existing PointsBet account holders have been notified about their accounts shifting to Fanatics’ sportsbook and casino.
Fanatics assured users that they will soon receive detailed instructions, with no immediate action needed. The transition will include the automatic transfer of user information like Rewards Points, Bonus Bets, and account balances to the new platform. However, Fanatics noted that Free Spins from PointsBet Casino accounts won’t be migrated to the new system, promising more details about the launch shortly.
“Your PointsBet account will move to Fanatics Sportsbook and Casino next week,” the operator announced.
Operator Offers FanCash Earning Opportunities
Fanatics, like many betting and iGaming operators, runs a loyalty program where users can earn FanCash. This loyalty currency, gained through online gambling and sports betting, can be redeemed for bonus wagers or used to buy sports merchandise.
Fanatics leveraged PointsBet’s established user base by purchasing its US assets for $225 million, following an initial bid of $150 million. The deal’s value escalated due to a competing $195 million offer from DraftKings, leading Fanatics to increase its bid to secure the acquisition.
Strategic Expansion and Customer Loyalty Incentives
Fanatics’ strategic expansion into the online casino market, particularly in Pennsylvania, represents a significant move in the iGaming sector. Coupled with its loyalty program offering FanCash, the operator is set to enhance user engagement and leverage the robust customer base acquired from PointsBet.
Fanatics’ impending launch in Pennsylvania and its methodical approach to integrating PointsBet’s user base demonstrates a calculated expansion strategy in the online casino domain. This move, complemented by a robust loyalty program, indicates Fanatics’ commitment to growing its footprint in the iGaming industry.