Light & Wonder has unveiled a landmark aggregation deal to introduce 1X2 Network’s cutting-edge gaming content to the American market, marking a significant milestone.
The pioneering launch will see Michigan’s online gaming platforms featuring 1X2 Network’s diverse game portfolio, including innovative online slots, immersive virtual sports, engaging crash games, and captivating instant-win titles for the first time in the US.
This expansion is built upon a previously fruitful collaboration between Light & Wonder and 1X2 Network in the European market, demonstrating the strength and potential of their partnership.
Two Decades of Innovation: 1X2 Network’s Journey in Online Gaming
This strategic alliance represents a continuation of Light & Wonder’s initiative to partner with leading game studios, thereby enriching its offering with high-quality content.
For 1X2 Network, this deal is a pivotal move into the US online casino market, a key step in its global expansion strategy. Leveraging Light & Wonder’s premier aggregation platform, 1X2 Network is poised to distribute its games widely across the competitive landscape of the US online gaming sector.
Steve Mayes, Light & Wonder’s Director of Digital Partnerships, emphasized the significance of this partnership in a press statement, praising 1X2 Network’s two decades of excellence in creating appealing and innovative gaming content. He expressed confidence in the American audience’s positive reception to these games, mirroring the success experienced in European markets.
Exclusive Distribution: Light & Wonder and 1X2 Network Forge Ahead
The UK-based 1X2 Network is renowned for its varied content offering, meticulously crafted by its in-house studios:
- Iron Dog Studio
- Prospect Gaming
- Ad Lunam
Kevin Reid, the CEO of 1X2 Network, shared his optimism about entering the US market with Light & Wonder as their exclusive aggregation partner. This collaboration extends their successful European partnership and utilizes Light & Wonder’s robust platform for effective distribution. Starting with Michigan, plans are already in motion to expand into additional states.
1X2 Network is actively planning to broaden its reach within the US, anticipating the inclusion of more states into their distribution network in the near future.
1X2 Network stands out as a provider of award-winning, innovative online casino content and software solutions for global operators, with a strong presence in the UK and Malta, producing a wide array of popular gaming titles.
Record-Breaking Performance: Michigan’s Online Casinos Achieve New Heights
Michigan has emerged as a standout performer in the US online casino industry, with December 2023’s gaming gross receipts hitting a record-breaking $181.4 million.
As a leader among the six states that have regulated online casino operations, including New Jersey, Pennsylvania, West Virginia, Delaware, and Connecticut, Michigan’s success story highlights the growing acceptance and profitability of online gaming. With legislative movements across other states keenly monitored by Sweepscasinosusa’s online casino bill tracker, the landscape of legal online casino gambling continues to evolve, promising new opportunities for market expansion and innovation.
The Future of Gaming: Innovation and Expansion in the US Market
The introduction of 1X2 Network’s games through Light & Wonder’s aggregation platform not only marks a significant step forward for Michigan but also sets the stage for future growth across the US. This collaboration underscores a commitment to delivering innovative and engaging gaming experiences to players, while also navigating the complexities of regulatory environments. As the industry looks towards expanding into new states, this partnership exemplifies the potential for technological advancements and strategic alliances to drive the future of online gaming in the US, promising exciting developments for both players and operators in the evolving landscape.