Play'n Go Boosts US Footprint with New Jersey BetRivers Launch

Quick Intro

Play’n Go, a renowned casino entertainment provider, has broadened its partnership with Rush Street Interactive by introducing its acclaimed games on the BetRivers platform in New Jersey. This development is a pivotal step in Play’n Go’s ongoing expansion in the United States, following its success in Michigan and West Virginia.

By collaborating with BetRivers, a Rush Street Interactive brand, Play’n Go grants New Jersey players access to its wide array of engaging games. This includes popular slots such as ‘The Book of Dead’, ‘Rise of Olympus’, ‘Raging Rex’, and ‘Count Jokula’, along with diverse table games, video bingo, and fixed odds games. The inclusion of these games is anticipated to significantly enrich the BetRivers gaming experience.

Richard Schwartz, CEO of Rush Street Interactive, expressed enthusiasm about the expansion, praising Play’n Go’s exceptional game selection and the immersive experiences they provide. He noted that the partnership aligns seamlessly with BetRivers’ commitment to delivering high-quality, captivating content to its user base.

Strategic Focus on Market Expansion

Play’n Go’s venture into the New Jersey market reflects its strategic focus on establishing a robust presence in regulated markets across the United States and globally. Having achieved considerable success in various regions, the company is well-positioned to mirror this success in New Jersey.

Magnus Natt och Dag, Play’n Go’s Commercial Director for North America, conveyed excitement about the continued partnership with BetRivers. He underscored the positive reception of Play’n Go’s content in other states and voiced confidence in replicating this achievement in New Jersey. Natt och Dag reiterated the company’s commitment to thriving in all regulated markets, indicating a promising future for Play’n Go’s expansion and its collaborative efforts with BetRivers.

Final Thoughts

Play’n Go’s latest expansion into New Jersey, in partnership with BetRivers, marks a significant leap in its U.S. growth strategy. This move not only enhances the gaming offerings on the BetRivers platform but also strengthens Play’n Go’s standing as a premier casino entertainment provider in the competitive iGaming industry.