This past Friday marked a pivotal moment in the casino entertainment industry as Play’n GO announced a significant partnership with PokerStars in Michigan. This collaboration is set to bring forth a unique game centered around the celebrated NHL team, the Detroit Red Wings.
The upcoming game, exclusively themed around the Red Wings, promises to captivate the fans and players of PokerStars in Michigan, offering them a novel gaming experience that intertwines sports and iGaming.
PokerStars, known for its top-tier card games, has made notable strides in the iGaming sector. This venture is a continuation of the successful and extensive partnership between PokerStars and Play’n GO, which has flourished across both Europe and the US.
NHL and Online Casino Collaborations Pave the Way for New Ventures
This collaboration between Play’n GO and PokerStars is a significant step, reflecting both entities’ shared vision and ambition. The NHL, too, has shown a keen interest in delving into the realm of online gambling, aiming to offer fans more engaging and interactive experiences.
Previously, the NHL joined forces with BetMGM, resulting in the development of unique online games that took inspiration from the League’s various teams. These games effectively merge NHL’s distinct characteristics with the excitement of online gaming.
BetMGM Casino utilized the NHL’s unique team brands, visual elements, and player personas to create immersive gaming experiences. This approach mirrors Play’n GO’s strategy with their Detroit Red Wings-themed game, offering a fresh perspective on sports-themed online casino games.
Magnus Olsson, Chief Commercial Officer at Play’n GO, expressed enthusiasm about the partnership. He emphasized the creative challenge and excitement of working with PokerStars to create a bespoke game for Detroit Red Wings fans.
“We were instantly captivated by the idea of designing a game for the Detroit Red Wings with PokerStars. The project excited us from the very beginning, and we’re extremely happy with the end result,” Olsson stated in a press release. “We believe that our expertise in game design has led to a product that Michigan’s PokerStars players, especially Red Wings fans, will thoroughly enjoy.”
Brent Rovner, Director of North America for PokerStars Casino, anticipates a warm reception for the game among Michigan’s Red Wings fans, citing its potential for high player engagement and innovative gameplay.
“This unique partnership with Play’n GO to create a bespoke game for the Detroit Red Wings underlines our dedication to offering innovative and engaging experiences to our players. We’re eagerly looking forward to seeing our players in Michigan support their favorite team through this exciting new game,” said Rovner.“
Play’n GO Continues to Expand Globally
As the year nears its end, Play’n GO has maintained a strong momentum in expanding its gaming services, not just in North America but also globally.
This December, the company launched an exclusive online slots game titled Piggy Blitz, themed around a playful coin and piggy bank concept. This game, available only at BetMGM Casino, has been introduced specifically for the competitive US market.
Play’n GO’s expansion isn’t limited to North America. The company has also strengthened its European presence through a strategic partnership aimed at offering its innovative gaming solutions to the renowned British gambling company William Hill, particularly targeting the Italian market.
Play’n GO’s recent partnership with PokerStars in Michigan, marked by the launch of a Detroit Red Wings-themed game, signifies a strategic blending of sports and online gaming. This collaboration, part of a broader expansion into diverse markets, showcases Play’n GO’s commitment to innovative gaming experiences and its growing influence in both the North American and European iGaming sectors.