Play'n GO Marks 2023 U.S. Triumph with Top Games and Expansion

Quick Intro

In 2024, Play’n GO will mark its significant presence for the second time at NEXT.io: New York, taking on the prestigious role of title sponsor, a testament to its impressive achievements in North America throughout 2023. This follows a banner year for the Swedish gaming powerhouse, which saw it make considerable strides in the competitive North American market.

What are the benefits from this expansion?

The year began on a high note for Play’n GO with the strategic acquisition of a Connecticut license in February 2023, setting the stage for a year of sustained growth and expansion. The momentum continued unabated with the company extending its footprint into West Virginia and cementing new partnerships with leading operators.

Thanks to these efforts, Play’n GO’s captivating games have gone live with top-tier operators such as Rush Street Interactive, BetMGM, and Pokerstars. Consequently, players in West Virginia, New Jersey, and Michigan now have unfettered access to Play’n GO’s diverse portfolio of games.

Having already established a decade of dominance in Europe, Play’n GO’s seamless transition to popularity in the US market was expected yet remarkable. Within just a month of its launch in the US, Piggy Blitz soared to the top of the charts in New Jersey and secured the second spot in Michigan among new releases, despite being an exclusive on BetMGM at the time. This title, alongside others, has captivated US players with its innovative game mechanics and compelling storytelling, mirroring the success it enjoyed in European markets.

The studio’s recent launch, Gargantoonz, in partnership with Rush Street Interactive’s BetRivers brand, is poised for success, showcasing one of Play’n GO’s most iconic IPs to the US audience. Additionally, the widespread acclaim for Piggy Blitz, now ranked fourth overall in the Top Game Ranks, alongside Raging Rex’s entry into the top 25, underscores Play’n GO’s prowess in creating hit games. With Megadon: Feeding Frenzy also showing promising early success, it’s clear that Play’n GO is setting the stage for an even more expansive offering of games in the US throughout 2024.

Expanding Footprint in the US Market

Central to Play’n GO’s strategy is its commitment to being present in every regulated market worldwide, which includes further US expansion and forging new operator partnerships to bring the finest online casino gaming experiences to an ever-growing audience.

Strategic Partnerships and Brand Visibility

A landmark development in 2023 was Play’n GO’s multi-year sponsorship deal with the MoneyGram Haas F1 Team, a move that places Play’n GO’s brand on a global stage. This partnership not only boosts brand visibility in the US but also globally, leveraging the unique opportunity to sponsor Formula 1’s sole US team.

This sponsorship, along with Play’n GO’s consistent market expansion and partnership developments, underscores the company’s ambitious journey forward. As Play’n GO continues to build on its momentum, the gaming world eagerly anticipates what the Swedish giant will achieve in 2024 and the years to follow, signaling an era of continued innovation and success in the gaming industry.