Pragmatic Play Partners with iGameMedia for Sports Streaming Initiative

Quick Intro

In a strategic and transformative move, iGameMedia and Pragmatic Play have unveiled a multi-year partnership that promises to reshape the sports streaming landscape. This groundbreaking collaboration harnesses iGameMedia’s extensive knowledge in ultra-low latency streaming and combines it with Pragmatic Play’s cutting-edge technology. Together, they are set to introduce an integrated sportsbook platform solution, which is poised to significantly enhance the in-play betting experience for sports enthusiasts and operators alike.

The focal point of this strategic partnership is the seamless integration of Pragmatic Play’s advanced technology into iGameMedia’s ONEPlatform streaming solution. This integration is designed to eliminate the complexities associated with multiple integrations and streamline the access to a diverse range of sports streaming content. This innovative approach not only simplifies change management but also reduces integration timelines, ultimately enriching the sportsbook market with its efficiency and convenience.

What the Commercial Director at iGameMedia Said?

Chris Cousin, the Commercial Director at iGameMedia, expressed his immense satisfaction with the collaboration with Pragmatic Play, emphasizing the vital role it plays in supporting platform innovation within the sportsbook market. He underlined the significance of offering a consolidated content approach, which is expected to streamline operations for sportsbook operators. In contrast, Gareth Crook, the VP of Sports at Pragmatic Play, underscored how this partnership solidifies their commitment to delivering a top-tier Sportsbook product, catering to both existing and future customers.

Furthermore, iGameMedia’s ONEPlatform has already earned recognition for its seamless integrations with leading content providers such as Infront Bettor, Stats Perform, IMG Arena, Genius Sports, and Sportradar. The addition of the ONEMap product, a result of this collaboration, utilizes the power of artificial intelligence (AI) and machine learning (ML) technology to achieve unparalleled accuracy in mapping live streaming with essential event data, boasting an impressive 99.7% accuracy rate on the first attempt.

Final Thoughts

This collaboration marks a significant milestone in the world of sportsbook platform solutions. By offering a more immersive and elevated betting experience, it not only benefits operators but also enhances the overall experience for bettors, making it a promising venture in the evolving landscape of sports streaming and betting.