Pragmatic Play Seals Multi-Product Agreement with Betfounders

Quick Intro

Pragmatic Play, a prominent content provider in the iGaming sector, has expanded its African presence by partnering with the key online casino platform, Betfounders. This strategic alliance allows Betfounders’ operator partners to offer their players Pragmatic Play’s comprehensive Slots, Live Casino, and Virtual Sports content, enriching their gaming experience with acclaimed titles like Buffalo King, Sweet Bonanza, Gates of Olympus, and Sugar Rush. This collaboration marks a significant step in Pragmatic Play’s African market penetration, showcasing notable growth in key regions such as Kenya, Tanzania, Uganda, and Ghana.

Strengthening African Market Presence

Pragmatic Play’s continued expansion across Africa is underscored by this deal, following a series of partnerships aimed at consolidating its footprint on the continent. Rami Abi Ramia, VP of Africa at ARRISE Powering Pragmatic Play, emphasized the importance of collaborating with forward-thinking brands in Africa, highlighting the provider’s commitment to delivering a diverse, high-quality gaming portfolio to the African market.

A Fusion of Quality and Diversity

Artur Harutyunyan, CEO at Betfounders, praised Pragmatic Play’s varied product range for its broad appeal across different player demographics. The integration of Pragmatic Play’s extensive portfolio promises to elevate the gaming offerings of Betfounders’ partners, potentially driving growth in Africa for both entities involved.

Pragmatic Play’s dedication to innovation is evident in its consistent release of up to eight new online slot titles monthly, alongside its provision of Live Casino and Bingo games. This comprehensive multi-product portfolio, accessible through a single API, positions Pragmatic Play as a versatile and dynamic partner for operators looking to enhance their content offering and player engagement strategies.

Catalyzing Growth and Engagement

This partnership between Pragmatic Play and Betfounders represents a significant development in the iGaming landscape in Africa, promising to deliver unparalleled gaming experiences to players while fostering growth and expansion for both companies in this vibrant market.