Relax Gaming, through its RLX Gaming brand, has successfully cleared regulatory requirements and launched in New Jersey in collaboration with BetMGM. This partnership brings Relax’s extensive collection of over 4,000 online casino games, including acclaimed titles like Dream Drop Jackpots and Money Train 3, to the New Jersey market, which generates over $135 million in monthly revenue. This marks Relax Gaming’s inaugural venture into the US iGaming industry, positioning it in the country’s second-largest online casino market.
Enhancing BetMGM’s NJ Online Casino with Relax Gaming’s Portfolio
The alliance between Relax and BetMGM reflects a common strategy in the gaming world, where renowned brands collaborate with content providers to attract and retain customers. Relax Gaming, known for its diverse and innovative online slots, enriches BetMGM’s offerings, featuring award-winning games recognized at various industry awards, including the Global Gaming Awards and CasinoBeats Game Developer Awards.
Simon Hammon, CEO of Relax Gaming, described the launch in New Jersey as a milestone, emphasizing the alignment of BetMGM’s ethos with Relax’s vision. He anticipates a flourishing partnership in this significant market.
Premiere Titles from Relax Gaming Debut in New Jersey
BetMGM began introducing Relax Gaming’s content in New Jersey with popular games like The Great Pigsby and Epic Joker. The roll-out is set to continue throughout the year, expanding the range of top-tier games available to New Jersey players.
Oliver Bartlett, BetMGM’s Vice President of Gaming Product & Content, expressed pride in introducing Relax Gaming into the American online gaming market, recognizing the significance of being the first operator in the US to showcase Relax Gaming’s diverse and captivating game portfolio to BetMGM’s acclaimed online casino.
Future Prospects for Relax Gaming in the US Market
Relax Gaming’s launch in New Jersey with BetMGM is just the beginning of its expansion in the US iGaming market. Given the potential of the US market and Relax Gaming’s innovative portfolio, this move is expected to pave the way for further growth and collaborations. The success in New Jersey could lead to Relax Gaming exploring opportunities in other states with legal online gambling, broadening its reach and solidifying its presence as a significant player in the US online casino gaming industry.
Relax Gaming’s foray into the New Jersey market via BetMGM marks a pivotal expansion into the US iGaming space. With a library of over 4,000 games, including award-winning titles, this partnership enriches the gaming options for New Jersey players and sets the stage for Relax Gaming’s growth across the US. The company’s proven track record and innovative game offerings suggest a promising future in the expanding American online casino market.